In the early 2000s, much of that work was focused on what was Web 2.0, collaboration (office 2.0) and the rise of social media. This novel paper provides insights into managers’ reasons for using social media and gives guidelines for B2B marketers on how to conduct social media marketing in the future. The growing significance of social media in the global business environment has resulted in several important changes. “The future of social media marketing is integration. View Show abstract Over the past 15 years, digital media platforms have revolutionized marketing, offering new ways to reach, inform, engage, sell to, learn about, and provide service to customers. Social Media Marketing Page 3 of 10 Marketing using social media such as these can take multiple shapes. The traditional Facebook model, in particular, involves replacing the concept of a human “friend” with a brand or tangible product or creating a page or group (Facebook, 2011). Marketing which occurs via social media is known as social media marketing. A big part of my work as a digital analyst and anthropologist is to track emerging and disruptive technology trends and study their impact on business and society. Here is a range of social media trends that you need to be aware of for 2021 and beyond. Thus, Felix et al. Download the Full Report Here The Future of Social Media in Marketing Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. of social media marketing, based on their comprehensive study aimed at providing a holistic framework for this online marketing concept. Social media marketing has made possible for companies to reach targeted consumers easily, effectively and instantly. Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd. 6. With Gartner forecasting 30% of all Internet searches will be done without a screen by 2020, marketing gurus are placing huge bets on voice being the future of marketing. It was a very special time in my career. Now, social media is housed in apps and on websites; in the future it will be in everything. It (2017) defined a holistic approach of social media marketing and also explained the strategic level of social media marketing which ‘covers an organization's decisions In an era where technology prevails, entrepreneurs as well as marketers see the need to keep up with the fast pace of change or risk being outdated. Social media spend is stable (only 7% of companies are decreasing their social media marketing budgets) Social media marketing seems to have become a staple of marketing budgets at the majority of businesses. This paper would analyse these changes, and highlight the trends which might occur in the future scenario. 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