More so, Starbucks Association meet community needs through promotion across China through coffee ground environment program, construction of school buildings and participating in beach cleaning. More significantly, as Starbucks Corporation seeks to establish increased market presence of its products, the company carries out advertisement of its product in its diverse target market so as to create high level of brand awareness and recognition even for its newly innovated products in its key markets as it is set to grow its market. With increased profitability in Chinese market the focus shifted from expansion in the US to China  leading to continued store openings and establishing new coffee bars in Beijing, Tianjin, Shanghai, Guangzhou and Shenzhen as the largest market outside of the US (Starbucks Corporation 2014). Certainly, Starbucks choice of location remains an essential factor just as other entities in the food and beverage industry as exhibited in the Chinese and UK market thus influencing consumer choice of specific coffee shop. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. In china, Starbucks adopts premium pricing strategy to set high price for its products which are more expensive than the local brands or even similar-type of western brands. Starbucks has positioned itself as the premium coffee brand in China. As a result, it remains a priority for the company’s operations management to focus on the creating a highly preferable brand so as to give its consumers increased service reliability, high product quality, and management of operations as it seeks to increase its business growth and sustainability. Starbucks responded that its pricing strategy was based on local market costs, including infrastructure investment, real estate and labour costs. Nevertheless, the establishment of clear distribution channels with more efficient and effective order processing time limit ensures that the Corporation achieves increased level of customer satisfaction because Starbucks gain easy access through its coffee shops within different locations. More significantly, existence of French and Italian coffee markets made it essential for suitable location it is through Starbucks Corporation marketing channel in the UK  that its products in the conveniently located stores remained accessible and available to its consumers in the UK market (Giddens 2002). As a result, case study on researchers focus on Starbucks coffeehouse strategically located within the reach of its customers especially in distinct locations within, Taiwan, Beijing, Hong Kong ensure an easy analysis of the study findings. It charges 20% higher prices in China compared to other parts of the world. More importantly, it has attracted customers by introducing broad-band internet access within its prestigious coffee lounges to enable people to keep in touch with their business or hold meeting while enjoying in their coffee offers. More than often, use of promotional strategy ensures attraction of new customers and maintenance of the continued customers especially as Starbucks seeks to be service-scape offering experience and quality service. The answer may come as something of a surprise! More so, the organization’s strategies have seen Starbucks Corporation expand to the Far East and United Kingdom being the key business driver as it established a foothold in China. By 2007, many factors converged against the coffee shop chain exposing serious shortcomings, vulnerabilities, and problems derived from the way Starbucks was conducting business. As a result, Starbucks outlets in the UK offer exceptional customer experience considered one way of providing exceptional services as a uniquely branded coffee service provider. This research study focuses on Starbucks’ ambitious goals focused on international market expansion research on the international marketing entry strategies used by Starbucks both in its successful China and UK market to remain essential. Starbucks incorporates another localize strategy in every country they go, by modifying the name of Starbucks to suit the local language, like in China they Changed the name to ‘Xing Bake’ where ‘Xing’ represents ‘Star’ and ‘Bake’ was pronounced as ‘bucks’. As differences in geographic location, culture, tradition and other factors affect market profitability, it is necessary to adjust and adapt diversified strategy in each country. They also changed their marketing and pricing strategies was mostly depended on the needs the. 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