Run a 1-day flash sale ONLY for your social media followers. This is particularly the case if you can think of a relevant, but contentious, topic. Angie Gensler is passionate about teaching entrepreneurs how to grow their business using social media and digital marketing...without the hustle and overwhelm. Depending on the topic of your livestream, you may still be able to promote your product but don’t do so at the expense of your viewers. If your livestream is not exciting and/or entertaining, people will not return for your next broadcast. No more excuses – you will always have a fresh idea right at your fingertips. You could create a video demonstrating how to use a certain product related to your business or you could record your computer screen while you demonstrate how to perform a certain task or use a piece of software. The lifespan of an article is different from the active lifespan of a social media post itself. You can schedule posts to every network and the intuitive calendar view gives you a full picture of all your social activity each week. I’ve created the ultimate list of what to post on social media. Audiences on Snapchat and Facebook can produce stories there, too. You could make some promotional, others instructional, and you could post some videos purely for entertainment value. Find a gorgeous, funny, or inspiring photo and share it with your audience. People liked to be kept up-to-date with what happens around them. Share something new that’s happening within your industry. You can also download the free cheat sheet with all 100 ideas on one page. If you’re interested in using a content calendar, click here to learn more about the12-Month Social Media Content Calendar. Relatable Social Media Posts. Screenshots can be a useful way to demonstrate something to your followers. Sometimes they may just share a link to the latest post with a brief description. Too many stock images are cheesy and unnatural – and they do you no favors if you share such content. If you found this post helpful, please leave a comment below and let me know! If you have kids or pets, brighten your followers day with a photo or video of something cute or funny they recently did. This is particularly useful for software companies who use screenshots to depict features of their products in action. That first content calendar worked so well I made it my mission to share it with other entrepreneurs just like you and the reports from more than 35,000 customers confirm it works. Further, 64% of consumers make a purchase after watching a branded video on social media. For a complete listing of all holidays, weird days, and observances for 2020, click here, 10 Reasons Perseverance, Not Perfection, is the Key to Success on Social Media, 5-Step Social Media Strategy for Busy Entrepreneurs, How to Choose the Right Social Media Platform for Your Business, 5 Social Media Myths That Are Hurting Your Business, 5 Social Media Myths That Are Hurting Your Business (And The Five Truths You Need To Know Instead), 3 Pinterest Strategies to Grow Your Website Traffic (Without the Headache), How to Create and Use a Social Media Content Calendar. I hope you found these 100 social media post ideas and additional social media marketing tips helpful. These people invest their time with you, and you need to reward them accordingly. Don’t just compose a post and call it done. To ensure maximum results from these 100 post ideas, I want to share a few social media marketing tips. Social media post ideas are one of those things that seem easy, but when you sit down to post it suddenly becomes very difficult and can feel overwhelming. For example, if you’re a real estate agent, share a new home staging technique that’s working well to sell homes. If you’re posting on behalf of a company, share a photo of the employees taking a break or having fun together. Do you have a follower who engages regularly with your content? In fact, BuzzSumo found that posts with a photo received 2.3 times more engagement than posts without a photo. Just be sure to give them credit and tag them in the photo. A quick scroll through social media is often filled with negative posts and news. You could share before and after photos of your website redesign or your revamped branding. For example, if you sell t-shirts you could ask your customers to share a photo on social media of them wearing one of your t-shirts. Amazing!”, Stephanie said, “You have saved me at least 40 hours of work (if not more) and it was worth every single penny.”. For example, a Chiropractor could post, “Fill in the blank: my favorite health and wellness magazine is __________.”. Don’t forget to check if you can earn some affiliate cash by sharing that tool. Earn a $10 Starbucks Voucher for 5min of your time. Share something on your bucket list that you would love to do someday! And those don’t even scratch the surface of the completely strange days like National Pirate Day and National Shower with a Friend Day! Second, you want to be consistent with your post frequency. In the meantime, you need to keep your posts fresh, exciting, and varied, without appearing like an advertising channel. Others, like Instagram and TikTok, are built to optimize the sharing of photos and videos. The cheapest and easiest way to source images for your posts is with stock photography. It would mean the world to me. Have you served 1,000 customers? That’s the quickest way to get unfollowed. If you’re a real estate agent, flat lay the tray of cookies and your business cards in the home you’re showing. A post shared by Women & Whiskies (@womenandwhiskies) on Feb 27, 2019 at 3:18pm PST. On Twitter, tweets with images receive 150% more retweets than tweets without images. Our evidence shows that social media content such as teenagers' arguments or gossip migrate quite easily between platforms, such as from BBM through Facebook to Twitter, or from Orkut to Facebook. Don’t forget to tag them in the post! Share a product or service you love and your audience will benefit from. What or who inspired you to create your business and become an entrepreneur? However, you will notice a decreasing return on your social investment if you merely add images for the sake of it. Share something that you enjoy doing that could be seen as indulgent or unhealthy. Once you go live, the broadcast will get lots of engagement and provide tons of free value to your audience. Or, share a photo or video of you achieving a bucket list item. If the majority of your followers live in the United States, stick with United States holidays. The flat lay is huge on Instagram and you can flat lay anything – it’s not just for food and fashion. Potential customers find it much easier to relate to a human face. If you’re struggling to figure out which social media channel makes the most sense for your business, I highly recommend you narrow your options down to either Instagram or LinkedIn. Some firms have spent a considerable sum of money buying generic high-value prizes, such as iPads, and then been disappointed when analyzing the effects of their competitions. Share a video detailing the steps on how to do something very specific that appeals to your ideal customer. Is there a tool or resource you can’t live without to do your job or run your business? Social Media Marketing Tips. Obviously, this is a complex issue. Some, like Twitter, specialize in sharing links and short written messages. Here are the best times to post on social media whether you’re a B2B or a B2C business owner. Instagram Stories, Snapchat, and Facebook Stories allow you to tell more of your story than any album of individual photos can. Then, select one person, schedule the broadcast, and promote it with additional posts to encourage your audience to attend. You don’t need an excuse to run sales, but it can help to run them around holidays. They are very personal and intimate photos of you that make your followers feel like they’re part of your life. Or maybe you’re a network marketer or an affiliate for essential oils. In this guide, we’ve rounded up the best times to post on social media platforms. If you’re a chiropractor, flat lay your top-selling supplements or essential oils. Do you have a mantra or affirmations you say to keep you motivated to accomplish your goals? For example, “Who do you think will win the 2020 presidential election?”. Asking your audience for direct feedback is a great way to gain valuable insight on what improvements to make, and which content, products, or services to create next. However, limit these posts to perhaps no more than 10% of your entire posting output. You will generally want the question relevant to your organization and your target audience, however. Social media gives an audience a chance to respond, engage, and interact with a brand as well as offering your business access to an attentive (and massive) audience. Your social media followers want to get to know you on a deeper level. Many businesses fill their social media feeds with posts about their products and services. They tend to rack up more engagement and shares than other images. You should never use social media as a tool for revenge. Share what you love most about the course and why it’s better than other courses available. Plus, my posts were uninspired and sporadic and I wasn’t getting the results I wanted from my social media marketing efforts. Oftentimes an open-ended AMA results in no questions so get the ball rolling and give your audience a specific topic or a sample question they can ask. ... We might be biased, but we think Hootsuite is the best social media scheduler. Even better if you have a photo to back it up. Subscribe to our newsletter and get social media resources send to your inbox. You can run a sale simply because it’s National Hugging Day. People love visual social media. First, jump on Amazon and get a changeable letter sign or lightbox. When you post to all social media at once, there is a greater chance that your brand is making social media mistakes. For others, it means posting a few times a week. Obviously, you’ll need to customize the content to fit your brand identity and your ideal audience, but nearly all of the ideas in the list below can be adapted for your unique business. If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand.. Share a tip that will help your audience be more efficient and save time. Fill in the blank questions ask your audience to fill in the blank to a statement you provide. No, I’m not suggesting you play Oprah and give away a car to all of your followers. So, platforms are where content is published but they do little to explain what and why we post. If a few people have asked the question, more than likely there are more people in your audience who will benefit from the answer. If you’ve ever struggled with what to post on social media or you’ve felt uninspired and desperate for a fresh idea of what to post on social media, you’re in luck! Or, you can grab a copy of my Social Media Content Calendar. However, any competition needs to be relevant to your target audience. , Ideally, you require a laser-like focus between your competition prize and the interests of the type of people you want to enter your competition. Let your audience know what special information or goodies your newsletter subscribers get and encourage your audience to subscribe. You don’t need a long introduction, simply list two items and let the debate unfold. Influencer Marketing Hub » Influencer Marketing » 18 Types of Social Posts to Keep Your Followers Interested. There is also a psychological reason to use screenshots. For some people, that means posting once a day. ml_webform_994720('animation', 'fadeIn'); People love to see behind the scenes. Holidays are easy to plan for, but be mindful of your audience. var ml_webform_994720 = ml_account('webforms', '994720', 'i4z7w8', 'load'); Ideally, you should custom-write a paragraph describing the benefit to somebody from reading your post. If you’re out and about exploring your city, whether it’s in nature or an urban area, share it! Don’t forget to include a link to a conversion-optimized landing page where your followers can purchase the product or service. Or you can save hours of time researching quotes and designing images and purchase pre-designed image templates. Make a statement posts are easy to create and they promote positive vibes and lots of “likes.”, A post shared by Sara Blakely (@sarablakely) on Apr 22, 2019 at 5:32am PDT. Give your audience a glimpse of what happens behind the scenes of your business and share a photo or video of you hard at work. In business, social media is used to market products, promote brands, connect to current customers and foster new business. Profile an employee or member of your team and share why they add value to your business and to your customers’ lives. This helps build your credibility and gives your audience social proof to what you’re trying to sell. In this post, we shall deep dive into all the different types of Social Media Marketing networks that can optimize your reach and brand awareness on the web. Check out the example below from @womenandwhiskies. Whether you use paid or free images, look for interesting pictures that have some relevance to the message you are trying to get across. Most businesses find that their most successful posts include images. This means that your post will be competing with hundreds of posts at best. Share a fun fact about you (or your company history) that not everyone knows and allows your audience to get to know you better. Social media videos generate more than 1,200% more shares than images and text combined. Plus, promotional posts can be much more frequent when you’re in the middle of a launch so this post idea actually counts as multiple posts. Sadly, more frequently, we are talking about several thousand updates that might push your post down your followers’ newsfeed. In fact, I even wrote a blog post about this: 10 Reasons Perseverance, Not Perfection, is the Key to Success on Social Media. I teach ambitious people like you how to grow your business using social media and digital marketing. He found that infographics generated more shares than any other kind of post. Did you know there is a National Personal Chef’s Day, a National Lash Day, and a National Crayon Day? Are you hosting or attending a special event? Share them with your audience! That doesn’t mean that you shouldn’t make any product posts, however. They post to interest and captivate their followers. It’s important to promote your business on social media, but you don’t want your entire feed filled with promotional content. They want a glimpse of your personal life and a taste of your personality. A post shared by JENNA KUTCHER (@jennakutcher) on Mar 10, 2019 at 5:06pm PDT. Make a post about it and tag the location and the event (if possible) to get more engagement and followers! Share a recent disappointment or “failure” in your business or personal life and how you overcame it. If you have employees who help make your business great, share them with the world! Can we define social media? Then list 4 or 5 options for your audience to choose from. You can make posts building up excitement for your competition. Whether you’re a Realtor posting on LinkedIn or you’re a mommy blogger posting on Instagram, this list of ideas will work for your business. Unboxing videos are all the rage on YouTube and they can work great on other social platforms as well. Giveaway is International ? You want to share pictures that connect with your followers’ emotions. Social media is a blessing for all businesses. The best way to keep social media posts organized is with a calendar. There are 3.34 billion active social media users around the world. Different Types of Social Media Networks 1. Memes are often funny and entertaining – they are certainly interesting, and thought-provoking. WINNER HAS BEEN ANNOUNCED ON IG STORIES ?2019 GIVEAWAY? Just make sure that you have the rights to any video you upload – don’t share copies of the latest Hollywood blockbusters via your company social accounts. So you can infer that social media are web-based sites that allow people to interact with each other. Best of luck my loves! Share an article, podcast, video, TV show, industry event, etc. Make sure that these are just part of your posting mix, and don’t use them exclusively (or even just mixed with product promotions). If you don’t have employees yet, but you’re looking to grow, share a job opening. Hopefully, you will also include the post’s feature image. You’re also granting certain permissions to the platforms you post on. Instagram doesn’t even allow text-only posts which means photos and videos are a must! They will feel so special and be grateful for the social media attention. A content calendar will allow you to consistently post engaging content every day which will help you grow your following and increase engagement with... 65 Social Media Questions to Increase Engagement, 2020 Holidays + Fun, Weird and Special Dates, Privacy | Terms | Disclaimer | Sitemap | Affiliates | Contact. Bonus points if you include key takeaways and a link for your followers to get their own copy. Is it your 1-year business anniversary? Share a fun fact about your industry or niche. Whether it’s a fiction novel, a nonfiction self-help book, an educational resource or online course, your audience wants to know what you’re reading or listening to in your free time. I place selfie in quotes because you’re not actually taking the photo, but these photos feel like a selfie. Such types of Social Media are used to associate with individuals (and brands) on the web. What topic would you like to learn more about?” Then list 4 or 5 options for your audience to choose from. User-Generated Content is a great way to increase engagement and reach. For instance, if you include good photography in your blog posts, share these in those social posts that promote your blog posts. For example, each channel has different dimension requirements for images and video. For a complete listing of all holidays, weird days, and observances for 2020, click here. Share a screenshot of your computer, take a photo of a new craft or recipe you’re creating, record a short video touring the home you’re about to list, or create an Instagram story sharing updates from the conference you’re attending. Successful social media users vary the types of social posts they make. Timely topics are more difficult to automate and schedule in advance. Thankfully, you can choose to be different and be a source of joy for your audience. More than half of marketers across the globe say video is the type of content that delivers the highest return on investment. Share your thoughts on it or share an article with an interesting perspective. “If you could” questions are a lot of fun and you can get really creative with what you ask. This also works great as a Live video broadcast and you can answer people’s questions in real-time. LinkedIn is becoming more personal, but it continues to remain a professional network so be mindful of the type and level of personal information you share. Once I created my first content calendar, my entire process was completely transformed. The problem with such a prize is that while the engagement statistics for your competition posts will rise, many of the entrants will take little interest in your other posts or products. Sprout Social’s updated listings offer data on Facebook, Twitter, Instagram and LinkedIn. They are ready to post as-is OR they can be fully customized to fit your brand style. As your audience grows on social media, it’s important to occasionally reintroduce yourself and your business. Angie believes building a business should be fun – not an exhausting whirlwind of sleepless nights and unlimited cups of coffee. Social media has become larger and more accessible thanks to access to mobile applications, with some examples of social media including Twitter, Facebook, LinkedIn. Don’t forget to promote it. Everyone loves to weigh in on their favorite things. In summary, B2B companies should posts more during working hours on weekdays. If you can find a way to legitimately tie in the latest news or craze with your business, you could create a post on that theme. Unfortunately, you will not build up your audience this way, and when the social networks spot the lack of engagement on your posts, their algorithms will make your posts almost invisible to your followers. You are hurting someone else with the help of social media. Social media isn’t the place for long-winded stories, detailed explanations, or rambling paragraphs. The first type of post is, unfortunately, the default post that unimaginative firms make. Did you know that photos and videos get more comments, likes, and shares on social media than plain text posts? And remember, perseverance, not perfection, is the key to success on social media. Share a quote, case study or video from a satisfied customer. Invite your followers to join you in supporting the cause and tag the charity in the post. You can consider your engagement posts your default posts. Do you have a favorite charity or cause you support? Not only are these type of posts entertaining, but they are an excellent way to spark engagement. @mentions on social media are a great way to get the attention of someone you wouldn’t otherwise be able to reach. They don’t post solely to promote their products. Notice how I placed this section at the end and it comprises nearly 20% of the 100 social media post ideas? You should often use high-quality stock images to enhance your other type of posts. As this post from Agorapulse explains, everybody seems to have a different idea of how often you should post on Instagram. Make sure to include a teaser in your description that entices your audience to watch the video. Is there an influencer in your niche that you’d like to develop a relationship with? Get handsy means you take a photo holding an object in your hand. PRO TIP: Make sure you use daily hashtags on the appropriate day. Social media platforms like Instagram, YouTube, and Twitter focus on users’ own content. You want your engagement posts to pique your followers’ interest, perhaps their curiosity, without perceiving them as a promotion for your products. Social Networks: Facebook, Twitter, LinkedIn. You can share a quote, a story, or even a funny anecdote that provides some light-hearted wisdom. And don’t worry. ml_webform_994710('animation', 'fadeIn'); Is your social media marketing strategy hurting or helping your business? They don’t make every post a link to their product, listing their prices, or even linking to their blog posts. Share a challenge you’re currently facing in your business or personal life. People love visual social media. Share a photo or video and include #SaturdayMorning in your post. Take a look at the analytics from your website and social channels to identify your most popular content. Just remember to provide lots of non-promotional value before and after a launch to avoid burning out your audience. This consistency versus frequency issue is one of the five social media myths I address in this video: 5 Social Media Myths (That Are Hurting Your Business). A surprisingly large proportion of successful posts are quotes/memes, so every business should share some as a part of their posting strategy. Then, share it again. In my experience, “this or that” questions generate the most engagement. For example, you could share a fun fact about your company history or a photo of your employees enjoying the annual company picnic. Some people struggle to see the point of quotes or memes. var ml_webform_994710 = ml_account('webforms', '994710', 'z2x8t0', 'load'); To learn more about how to use IFTTT and Zapier watch: Social Media Tools to Automate Your Posts (And They’re Free). These type of posts work well as video content, but if you’re not comfortable on video make sure you include a photo with your posts to get more engagement. I’ve been using a content calendar for over 6 years and I can’t praise the benefits enough. What’s your favorite book related to your niche? In fact, of all the different types of posts I’ve made throughout my career, questions consistently generate the most comments. Remember the white and gold or blue and black dress debacle? The best time of the day to post on social media can be dynamic. 5 Social Media Myths (That Are Hurting Your Business). Content won’t always look the way you intend it to look. No pressure, right? Be prepared for silly answers in your comments, if you misjudge your question, however. Six years ago, I was barely holding it together trying to manage the social media content for a company responsible for $150 million in sales. A video demonstrating something is a fantastic way to position yourself as an expert and provide exceptional value to your audience. They may even brag about the fact that your business shared their work. Social media is any digital tool that allows users to quickly create and share content with the public. The daily hashtags listed below are extremely popular. For example, “Would you rather have free Starbucks for a year or free iTunes for a lifetime?”. People want to follow social media accounts that provide them with value. You need to post videos on social media. You need to vary your posts to maximize social engagement. This rewards your followers and gives them a great incentive to keep following you and engaging with your content. A quick Google search will direct you to resources with the dates of holidays recognized by your country or religion. It is an excellent way to add a human face to the business. Sharing personal photographs on your business social accounts often comes across as authentic, and a sign that the business includes real people. You want to be able to customize your content to your audience so that they can apply it to their life / work and apply the value of your content accordingly. For example, savoring a glass of wine when you cook dinner, lounging in the bath while your spouse handles the bedtime routine, or watching the Bachelor when you should be working. First, make a post offering to give a free live coaching session to one person who comments on the post. Noah Kagan studied the types of posts most likely to generate social shares. I could never shake that “I’m failing at this” feeling. Do you have a t-shirt, coffee mug, or other item with a fun quote or saying on it? It is essential that your livestream provides information of interest to your audience. Share an educational or informative article related to your niche topic or industry. The number one complaint I hear about social media is the massive amount of negativity, arguing, and complaining that occurs. Indeed, the quickest-growing social network, Instagram, relies on the visual component of its members’ posts. While a high frequency does work, true results are achieved with a frequency you can maintain consistently.