Podcasts are becoming quite popu


Podcasts are becoming quite popular, she said, because theyre relatively easy to produce and can cover a lot of the same ground as magazine storiesincluding faculty and alumni profilesat a fraction of the cost. I think higher ed will be the last place to do away with print magazines, said Jennings. This notion correlates to high alumni opt-out rates for those who do not want to receive future communications. This method is only one way to address the concern of75% of alumni who find alumni organization technology solutionsto belacking. Perpetual Motion Photography from Dartmouth Alumni Magazine. To find out more about starting a digital magazine with Nxtbook Media,schedule a demoor call us at 866-268-1219 and choose option six today.

Nearly three-fourths said they read it as soon as it arrives in my mailbox., Looking at data from 192 institutions covering 100,000 alumni, the Council for Advancement and Support of Education found that after reading an issue of their alumni publication, 32percent of respondents recommended the institution to a family member or potential student and 38percent made a donation., Very few of us give money for intellectual reasons, said Keiger. Congratulations to the 2022 Robert Sibley Magazine of the Year winner! Only offering a simple replication of a print magazine may not attract younger users who want interaction and access via mobile devices on social media and through other methods. You should offer benefits to your alumni for their engagement. How you define engagement will direct and drive your content creation and marketing. They are still working out the details of how many print issues to produce each year, who will receive it and how much to charge. Advertising | However, many universities miss out on engaging alumni properly. Having resources for alumni keeps them connected to each other and the university. They wrote and said, Im so happy to know youre still there.. Digital content offers several benefits over print media. Use the version of the email that got the most responses for the message you send to all alumni. When creating a newsletter, the length wont be as long as a magazine. For your magazine or newsletter, keep track of key metrics such as the number of visitors and unique visitors, downloads, shares, time engaged, interactions and bounce rates. Magazines eligible for the award have been published at least twice a year, and received a Gold or Grand Gold award in one of these Circle of Excellence categories: The beginnings of the Robert Sibley Magazine of the Year award trace back to 1918 and the founding of Alumni Magazines Associateda group of editors from 40 colleges and universities who came together to cooperatively solicit advertisers to fund their then fledgling publications. Just as you must know the audience and offer media that meets their needs, you will also need to have content to appeal to all ages and professional levels, from new graduates to seasoned experts.

About90% of institutions that do not offer benefits dont have engaged alumni. Magazines published by institutions are produced by an average of one or two staff members, are distributed up to three times a year and use both staff and freelance writers for creating content. For example, most websites average 2 minutes to 3 minutes for a visitorour digital media has an average visitor time of 7 minutes. Send out alumni surveys to find out what they want in a magazine. We really as a staff stretched our expertise and found different ways to make the publication visually engaging and to tell stories in different ways, said Tedford. This is another way to personalize newsletters or magazines based on persona mapping results. In addition to rolling out new stories every week, Cornellians allows alumni to submit their own updates about, say, a new job or the birth of a childindependent of the ever-popular class notes, which are collected and written monthly by a correspondent for each class. They are not going to seek you out [online]. Another means of personalizing content is through staying abreast of topics that matter most to alumni. They just dont.. The more minutes [alumni] said they spent reading a magazine, the more their participation was, Keiger said. For former athletes, you may include more sports stories. It might be a different affinity group or it might be that they were in the marching band and they want to connect with other people in marching band, said Barnett. While Keiger acknowledges its important for alumni magazines to have an online presencenot least because it creates a searchable archive for the institutionhe believes theres no substitution for print. "@type": "Answer", While constantly updating social media is important, you cannot solely rely on this unpaid method of driving traffic to your content. Society of Publication Designers Merit Award for Spread Illustration, For Edel Rodriguez illustration for Band of Brothers story in Sept/Oct 2006 issue, 2006 CASE Circle of Excellence Awards (circ. These means of engagement get the graduates talking to school representatives from the alumni organization and to each other. You could even leverage the advantages of both to engage with younger and older alumni.If fundraising or building an alumni program at your school are your ultimate goals, begin with engaging graduates in the schools current business. "acceptedAnswer": { Or, you could use digital formats thatreplicate a traditional magazine, like nxtbook4, or moreinteractive digital media, like PageRaft. We know that schools struggle with alumni engagement. of 30,000 to 75,000), ROBERT SIBLEY MAGAZINE OF THE YEAR and GRAND GOLD MEDAL.

One way to do that is through digital university alumni magazines that connect with the needs of alumni and give them a reason to continue to support the school. You could have an issue of the magazine aimed at the class of 2000 based on the information the survey respondents from that class gave in the graduate survey. physics rapaport professors Can they learn about job opportunities or networking through an alumni organization? Publishing the right content that gives your alumni a return on their investment in the school can improve their engagement. In fact, depending on your school, you may have people from the baby-boom generation through the latest Generation Z members. Many schools have alumni from a wide range of generations.

Resources for faculty and staff from our partners at Times Higher Education. If alumni from your school or the university offer extra classes or training sessions for graduates, let alumni know about these opportunities. We give money for causes that we respond to emotionally, and we give money to places we have an emotional attachment to. Dont overwhelm the reader with walls of text. For instance, offering both a print and digital version of your magazine can reach a wider range of generations than using one format. The following are potential topics you might choose to cover: Campus news should include things alumni may find interesting. When it comes to creating content that engages your alumni, consider a platform that goes beyond the old-school PDF files or mailed periodicals. "text": "In a survey of institutions with alumni magazines, 87% offered both a digital and print copy of their periodical.

As noted, one of the problems with alumni engagement is getting younger graduates interested in alumni organizations. Try to make your newsletters visually interesting. We knew the financial impact of sending the students home was going to be stark.. And he introduced Dispatches, a collection of colorful weeklywhich dragged out to monthlyvignettes from Middlebury faculty, students and alumni around the world. While she estimates that 90 to 95percent of alumni publications already have a web presence, the sites are often rudimentary, offering little more than PDFs of the pages from the print edition, she said.

When all the budgets got slashed, it helped us to break down those silos: Whats a print magazine, whats digital content, whats podcast material?. The shorter length makes the content that you have even more important. Be consistent with both newsletter and magazine delivery to maintain high interest and interaction rates with your content. And all of those skills are things that we are going to carry forward with every other digital publication we do.. Nxtbook Media has supported more than 100K projects and counting. For older graduates, mailed magazines offer a way to connect at home or work. Since engagement ideally creates a group of alumni who feel more connected, attracted and influential in their school, consider making this your aim." A career journalist and educator, she joined the publication in August 2021 after eight years in Vermont, where she freelanced and taught writing at Middlebury College and Champlain College. The pandemic kind of put the squeeze on a little more than it would have ordinarily..

(Courtesy of Middlebury magazine; illustration by Barry Blitt), Michigan med stood up to calls for cancellation (opinion), Translating academic experiences into business language (opinion), New book links America's ills to 'a failure of education', University of Denver introduces new mountain campus, Brandeis overhauls Ph.D. training in the humanities, Christian college alums show support for LGBTQ students, Differentiated Instruction in the College Classroom | Higher Ed Gamma, Professors are leaving academe during the Great Resignation, Education Department: No Pell Grants for Eastern Gateway, The promotion process needs bigger, better data if were to make it fairer, Why universities in emerging countries should invest in social media marketing, How block teaching supports students from under-represented groups, ECRs can still evidence leadership and management skills on their CVs, Survey: More Than Half of Higher Ed Workers Plan to Leave | Inside Higher Ed, Academe should revise the promotion process to full professor (opinion) | Inside Higher Ed, University of Kansas plans to cut 42 academic programs, Community college program aims to train media influencers, Senate Passes Boost to Science Research Funding, Why DEI initiatives are likely to fail (opinion), Mississippi, Alabama Colleges Receive Bomb Threats, 4th Employee Lawsuit Against Collin College, A Conversation About Campus Finances: Key Podcast, Abortion Pill to Be Available at U of California, Cal State, Democrats Pressure Biden to Extend Payment Pause. "@type": "Question", By offering benefits through alumni magazine content, you could give more graduates reason to engage with the school. We have an affinity group and a broad audience that other magazine publishers would kill for. ",

Give the second group a variation of the email. She said in the first two months the website was live, it had about 43,000 unique visitorssignificantly more than the readership of two print issues. Before working on a magazine or other outreach program, you must have a definite goal for what you want to do with the content. Through a magazine, readers can stay connected to the school by reading articles about the university or getting professional tips. There are people who are staying digital, because there are all these paper shortages and print costs are going up like crazy, said Peterson. Use an A/B method of promotional emails. Development Office User-Generated Content. Connecting with alumni requires that you first understand your audience. She has taught English and journalism at Phillips Academy, where she served as an advisor to the student newspaper. By knowing the metrics that matter most, you can be sure the content you create is most effective and identify where you need to make changes. This testing method can make your campaigns more effective by finding out the target needs and interests of your audience without sending out surveys.

The right content could produce successful outcomes, such as having readers recommend others attend the university or make a donation to the school. For its part, the Office of Communications and Marketing opted to suspend production of the alumni magazine. "@type": "FAQPage", And if the editorial staff has done it right, if youre a good magazine, people will read you because it has shown up. For instance, you cannot expect recent graduates to leave a legacy to the school because they must establish their careers and pay off student loans. 7 Lebanon Street, Suite 107 | Hanover, NH 03755 | 2022 Dartmouth Alumni Magazine, Association/Non-Profit, Alumni/University Website [Eddies], Association/Nonprofit, Alumni/University - Overall Design, Single Issue [Ozzies], Association/Nonprofit, Alumni/UniversityBest Single Issue [Eddies], Association/Nonprofit, Alumni/University - Cover Design [Ozzies], Dartmouth Alumni Magazine, January/February 2019, Association / Non-Profit Website [Eddies], Association / Non-Profit Single Article [Eddies], Association / Non-Profit Overall Design [Ozzies], Association / Non-Profit Cover Design [Ozzies], Association / Non-Profit Feature Design [Ozzies], Association / Non-Profit Use of Typography [Ozzies], Association / Non-Profit (Consumer) Overall Design 6 or more Issues [Ozzies], Association / Non-Profit (Consumer) Full Issue 6 or more Issues [Eddies], Dartmouth Alumni Magazine, May/June 2016 Issue, Association / Non-Profit Website [Eddies Digital], College and University General Interest Magazines, 2016 CASE Circle of Excellence Awards, (circ. Sending newsletters late or skipping a delivery can reduce interest in your alumni organization. Magazines are a longer form of media compared to newsletters. You can even have direct links to donation pages on your site to facilitate fundraising efforts. Divide a small group in half with lists A and B. Update your profile regularly and follow through whenever someone asks a question or makes a comment. By offering digital media, you can deliver the information directly to younger alumni via their mobile devices. Either way, alumni magazine staffs finally had to deal with their websites, said Capstone Communications founder Erin Peterson, a consultant for higher ed and independent school magazines. First, consider a digital version of your magazine. Your magazine should be a product of the relationship you have with alumni, and they need to see they have an influence on the content to feel more valued. "acceptedAnswer": { Accordingly, it may be helpful to promote your content and find new ways to reach out to alumni through social media and email campaigns: Many alumni, especially younger ones, use social media as a method of connecting. of 30,000 to 75,000), Dartmouth Alumni Magazine, Jan/Feb 2015 Issue, Association / Non-Profit (Consumer) Website [Eddies Digital], 2012 CASE Circle of Excellence Awards, (circ.

When working with Nxtbook Media products, you can generate reports on these vital analytics to facilitate your campaign. This method is only one way to address the concern of 75% of alumni who find alumni organization technology solutions to be lacking. The first decision in choosing a publication for your alumni is the media. Though your goal may be to solicit donations, this topicranks at the bottom of the list of newsletter contentalumni have the most interest in. They want to see more benefits for alumni and more ways to engage in the information. of 30,000 to 75,000), 2011 CASE Circle of Excellence Awards, for January/February 2010 The Ultimate Winter Carnival Issue, 2011 CASE Circle of Excellence Awards, (circ.

You may even consider both, with magazines for general alumni news and newsletters for personalized stories. These measurements tell you how many individuals read your content, how long they spent looking at it, whether they clicked on interactive portions of the site and if they left the page immediately after opening it. With subscriptions to the print magazine down to about 13,000a tiny fraction of the total alumni population of roughly 280,000the university set out to build an all-digital alumni site called Cornellians, said Jenny Barnett, who recently retired as the editor in chief. Additionally, when you have alumni interacting with the magazine and school, you may experience increased donations. Investigative reporter holds Boy Scouts to account. By choosing digital content, alumni dont have to check their mail to see information from their alma mater. Whichever media you choose, the most important element will be the content you have in it. Middlebury magazine will resume print for the spring 2022 issueslightly later than Jennings hoped, because of paper shortages and supply-chain hiccups. Learn more about the winner of the 2022Robert Sibley Magazine of the Year. Our alumni magazine WC1E highlights news and developments from across the University, as well as inspiring stories from our global alumni community. Where else can you tell stories about an astrophysicist and a classical pianist in the same issue and have it make sense?. You can have newsletters for the school of engineering, for instance, that have news about that field and alumni in it. ", physics rapaport professors You can invest in paid ads on social sites to increase your exposure and improve interactivity rates. For science majors, give information about current research students and faculty are working on. Changes in demographics may require amending content to meet the needs of those shifts. When alumni are looking at your content longer, they are more likely to be reading the material in-depth, creating an emotional or mental connection with the information. A majority of 67% report the erroneous belief that alumni only need to have a reminder of their sense of duty or philanthropy to donate to the school. Lastly, optimize the layout of the newsletter for viewing on both mobile devices and desktop computers instead of printed on a page. These types of posts benefit alumni with value-adding content instead of fluff that only outlines the latest campus events. Political operative discusses her new book and infamous advisees. Alumni magazines have long been a reliable bastion of print journalismand for good reason. }. Article shares are also crucial because those pieces are important enough to the readers that they think others will gain value from them. "name": "Why Focus on Digital Content for Alumni Engagement? The most recent online-only issue, summer 2021, added extra contentincluding an expanded version of the magazines regular Now Read, See, Hear This feature, which showcases the accomplishments of alumni authors, filmmakers, musicians and the likeand embedded videos, animation and other multimedia effects. Alumni reaction so far has been overwhelmingly positive, said Michelle Vaeth, associate vice president for alumni affairs. You may want to publish these more frequently than magazines. The decision turned out to be a blessing in disguise. "acceptedAnswer": { For a more traditional format, choose nxtbook4, which replicates familiar print layouts. People found it novel for the first issue and then were not interested in it going forward.. Its correlation, not causation. You know what development people would give just to get you on the phone?. teacher awards teachers alumni colostate edu award stocker contentdm