But opting out of some of these cookies may have an effect on your browsing experience. Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. Animal lover. Live streaming allows people who are unable to attend in person to see presentations and interact with your brand via social media. People may feel more inclined to tweet or Instagram your event during the event for a chance to be featured. Sending postcards and including hand-written notes expresses you care about each individual person and not the masses. Follow up with Leads with a Targeted Email Campaign. Xibit Solutions has an interesting infographic, opportunity to network with other businesses, a dedicated event post-click landing page, collecting potential sponsors information, 3x more time watching a Facebook Live video, build all of your professional event post-click landing pages, Hosting a sponsored party at, or nearby, the event. A live presentation can be a supremely effective medium to use but, first, grab your audiences attention with effective graphics. Nonprofits might also consider hosting an alumni mixer or open house.
Use this as a touchpoint to engage with your clients, make sure theyre happy with the service theyre receiving, and put a face behind the digital outreach they usually receive. Heres an event marketing example of a company offering a giveaway to collect a leads information: While this post-click landing page does a good job of highlighting the contest benefits, providing a simple lead capture form with a clear CTA, and has options for social sharing, it has room for improvement. Thats the person youll want to ask to be your special guest. Marketing your event doesnt stop once the doors open. If you want to build brand awareness, you can measure the number of attendees at your event or booth, impressions, and engagement on event posts, and the amount of swag handed out. This is a sufficient way to put all your material, mission statement, and ideas into one place for your guests to digest. Email follow-ups should be outlined and mostly written before the event occurs. Make sure that sales and marketing are aligned on goals and expectations. Stickers are a fun way to display loyalty for a band and for fans to express themselves or share an experience with others. Handing out brochures or pamphlets brings us back to the basics, but it does the job. Actions before and after are equally as important as what goes on during the event. Although this is a common event that hosts this material, promoters are starting to use this form of advertising more and more. Thats why text Read More >>. Not many people turn down free food, especially if its some form of dessert. Look into low-cost, or no-cost, options such as doing an event at your local library, Lions Club, or senior center. Did you know that 97% of consumers look for a local business online before shopping? For nonprofits, auctions turn surplus donation items into a tool to grow your audience.. Know what you have in stock, and value the items accordingly. Props show those picture viewers that your company is fun and creative. North AvenueAtlanta, GA 30332 Similar to badges, wristbands are a cheap and easy way to showcase your brand. 
This increases customer engagement and makes viewers feel like they received real value for taking the time to watch your webinar. The most common forms of paid advertising used for event promotion are: Social media is a powerful tool to increase awareness of your event. No matter what you do, its key to know your customers and target market. Your upsell will seems less salesy and more helpful. hbspt.cta.load(5054093, 'f73d775d-11b1-49c3-b283-dfc452b408c8', {"useNewLoader":"true","region":"na1"}); By conducting this traditional form of advertising, they can store it in their purses, wallets or hold on to it without it getting lost in emails and forms. Postcards can take us back to the basics of advertising, but effectivelyallows people to RSVP and provides a means of communicating details about schedule, parking, and meals. If youre selling bridal makeup applications, this is a great choice.
When deciding on hosting an event think about: Companies may choose to sponsor an event for a variety of reasons, some of which include: Many times sponsorship opportunities are flexible, so work with the event organizer to create a sponsorship that meets your objectives and budget. 2022 Postclick, Inc. All Rights Reserved. Tickets can easily be lost at festivals and concerts, and people will sometimes need to leave the venue temporarily. This post-click landing page is highly targeted towards collecting potential sponsors information and has rid itself of any distracting navigational links that could take people away from acting on the CTA, thereby optimizing for conversions. If applicable to your products or services, consider taking your show on the road. Can you create a list of accounts and contacts that would benefit from an event touchpoint? Find out what measurements work best for your team and goals. __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"1d752":{"name":"Main Accent","parent":-1},"b755f":{"name":"Accent Low Opacity","parent":"1d752"},"a3efe":{"name":"Accent Medium opacity","parent":"1d752"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"1d752":{"val":"var(--tcb-skin-color-0)"},"b755f":{"val":"rgba(116, 190, 70, 0.08)","hsl_parent_dependency":{"h":97,"l":0.51,"s":0.48}},"a3efe":{"val":"rgba(116, 190, 70, 0.2)","hsl_parent_dependency":{"h":97,"l":0.51,"s":0.48}}},"gradients":[]},"original":{"colors":{"1d752":{"val":"rgb(47, 138, 229)","hsl":{"h":210,"s":0.77,"l":0.54,"a":1}},"b755f":{"val":"rgba(47, 138, 229, 0.08)","hsl_parent_dependency":{"h":210,"s":0.77,"l":0.54,"a":0.08}},"a3efe":{"val":"rgba(47, 138, 229, 0.2)","hsl_parent_dependency":{"h":210,"s":0.77,"l":0.54,"a":0.2}}},"gradients":[]}}]}__CONFIG_colors_palette__, __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"d8d0c":{"name":"Main Color","parent":-1},"4a715":{"name":"Dark Accent","parent":"d8d0c"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"d8d0c":{"val":"rgb(26, 188, 156)","hsl":{"h":168,"s":0.75,"l":0.41}},"4a715":{"val":"rgb(21, 162, 136)","hsl_parent_dependency":{"h":168,"s":0.77,"l":0.35}}},"gradients":[]}}]}__CONFIG_colors_palette__, __CONFIG_lead_generation_code__