… Please click the link in the email we just sent you to confirm that you’d like to receive emails from us, and to activate your subscription. One in three global internet users now use voice interfaces on their mobile phones each month, but these figures are even higher in Asia: 40 percent of Indian internet users say they used a voice interface on their phone in the past month, compared to 42 percent in China, and an impressive 48 percent in Indonesia. However, the amount of time that people spend online varies from country to country, with internet users in the Philippines spending an average of 9 hours and 45 minutes per day online, compared to just 4 hours and 22 minutes per day in Japan. For recommendations to drive innovation through your platforms by means of AR, VR, email, and social media, visit our website https://3dforscience.com/. Get in touch with us, you will find out how amazing is the experience of creating a project together. Filipinos are still the world's most ‘social’ people, with the average internet user aged 16 to 64 spending almost 4 hours per day on social platforms. However, these figures are based on absolute ecommerce spending, and don’t factor differences in average income and each country’s overall economic strength. Age plays a significant role in determining levels of internet access across these regions: more than half of Africa’s total population is below the age of 20, and there are more than 460 million people below the age of 13 across Southern Asia. Online purchases of Furniture & Appliances saw the fastest year-on-year growth, with 2019 worldwide consumer revenues of US$316.7 billion marking a 19 percent jump compared to 2018 spend. While the media has been distracted with all the hype surrounding TikTok, some other social platforms have been posting some impressive numbers that seem to have slipped under the radar. Moreover, various data points in this year’s reports point to what we might call a ‘digital privacy paradox’. Videos are powerful tools that provide us with great advantages when we wish to share information on different platforms. Share of Web Traffic by Device January 2020 DataReportal. We'll assume you're ok with this, but you can opt-out if you wish. It’s worth noting that Alexa uses a 3-month rolling average of monthly website traffic to determine its rankings, and the latest data include activity around Singles’ Day. This website uses cookies to improve your experience. Every year when we’re producing these reports, we spot something fun in the data. | PowerPoint PPT presentation | free to view Whitepanda2040 - Digital marketing is one of the top trending platform for advertising and marketing … This post covers the latest trending & Interesting digital marketing topics for presentation updated in 2020. 42 Digital Marketing Trends You Can’t Ignore in 2020 1) Artificial Intelligence. Regardless of country differences, however, TikTok climbed to sixth place in the global mobile app rankings by monthly active users for 2019. Facebook has seen a few audience declines over the past year too. We’ll share updates on this important story as and when we get them. You can read our full Digital 2020 Global Overview Report in the SlideShare embed below (click here if that’s not working for you), but read on below to find our summary of this year’s key headlines, numbers, and trends. This is achieved by providing valuable publications and content. 1 in 5 internet users aged 16 to 64 watched a live-stream of someone else’s gameplay during the past 30 days, while 1 in 7 watched an esports tournament. Seventh spot in Alexa’s rankings is occupied by Sohu, a popular online portal that offers news, search, gaming, and various other services. Medical animation studio focused on designing 3D science videos and scientific animation, interactive media and 3D medical illustration services for companies. Global Ranking of Mobile Apps by Monthly Active Users January 2020 DataReportal. Avoid boring stories because they can’t help you to attract and retain the audience. App Annie’s new State of Mobile 2020 report also reveals that games account for the greatest share of mobile app downloads – more than 1 in 5 of the total – and drive 70 percent of worldwide consumer spend on mobile apps. Percentage of Internet Users Who Stream TV Content Over the Internet January 2020 DataReportal. Creating personas for your target buyer will help you to understand their behaviors, emotions and also pain points. The full video presentation, slide set, and video transcript from Simon Kemp’s “Future Forces” webinar on 24 September 2020, produced on behalf of Statista. The future of digital marketing has a lot to do with Artificial Intelligence, automation, and … You also have the option to opt-out of these cookies. That means that users in China and India are responsible for roughly 9 in every 10 minutes spent using TikTok around the world. Will that shiny new toy really propel your brand to perpetual success, or is it just a pleasant distraction from quarterly planning? Do you really need to try that niche new platform with a couple of million users, or might you be better focusing your efforts (and budgets) on one or two proven platforms with billions of active users? From how to write a digital marketing … cutting-edge medical animations, scientific illustrations, virtual reality, etc. With these countries home to some of the world’s largest internet populations, expect voice control to find its way into an increasing number of mobile apps over the coming months, especially because people around the world are increasingly using voice search as part of their shopping journey. Thank you! For context, Eastern and Southeastern Asia account for roughly one-third of the world’s total internet user population at the start of 2020 (1.5 vs 4.5 billion). This category only includes cookies that ensures basic functionalities and security features of the website. The United Nations reports that much of this imbalance stems from “deeply ingrained social norms and practices.” Regardless of the cause, however, connecting the unconnected will depend heavily on improving digital accessibility for women, especially in developing economies. Seth Godin has a great definition of a brand that addresses this point: “A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Try exploring cultures too, by constantly asking yourself what’s different about what you’re seeing compared to what you expected. This trend is even more visible in the latest data, with Asian apps and websites commanding an ever-increasing share of global activity. Asia’s rising influence is also evident in the latest rankings of mobile apps. This is why we take great care in creating all the content according to your branding guidelines and thus, reinforcing your brand’s image. People are also increasingly distrustful of the things that they see and hear on the internet. With most shoppers demonstrating that they’re equally happy to engage with connected devices and physical-world properties in equal measure – often simultaneously – it’s increasingly clear that these ‘lines’ only exist in marketers’ heads and budgets. At a global level, the average ecommerce shopper now spends almost US$500 on online purchases of consumer goods each year, although Statista reports that this varies significantly by country, from an average of US$1,441 per person in South Korea, to just US$20 per person in the Philippines. Internet behaviours are changing, with influences from around the world shaping the expectations and preferences of people in all corners of the globe. However, gender is also a critical factor, with data from the ITU showing that women are more likely to be ‘unconnected’ compared to men. It’s a very different picture at the other end of the scale though, with internet users in Japan spending an average of just 45 minutes per day using social media. Get in touch with us, you will find out how amazing is the experience of creating a project together. Overview of Pinterest's Global Advertising Audience January 2020 DataReportal. Our 240+ local country reports will be a good place to start, but you can also take simpler, more everyday steps to learn. Mobile Ecommerce Adoption by Country January 2020. Meanwhile, Pinterest has enjoyed similar success, growing its total active user base by 29 percent over the past year. In previous editions that’s been which emoji people use most on Twitter (we’ve included that in this year’s report too), or the discovery that Yahoo! However, a TikTok advertising sales deck leaked by AdAge a couple of months ago offers more clarity on what’s been going on. Moreover, marketers would do well to stop thinking in terms of ‘online’ and ‘offline’. However, recent trends in some of our most cutting-edge data reveal that things may be changing. TikTok was probably the media’s top social story in 2019, with some huge – and often misrepresented – numbers hitting the headlines. However, this is something that robust branded content and inspiration can change.”. We’ll publish a few more articles that dig deeper into some of the more nuanced findings in this year’s reports over the coming weeks, and we’ll also share more detailed data for local countries starting in mid-February [note: you can get started with our most recent numbers in our complete report library]. The Fashion & Beauty and Electronics & Physical Media categories also saw impressive gains, with consumer ecommerce revenues in both categories increasing by 18 percent between 2018 and 2019. Just before we dig into our analysis, we’d like to say a huge thank you to our data partners, without whom many of the best slides in this year’s reports wouldn’t be possible: Please also note that some of the underlying sources and reporting methodologies for some of our core data points have changed since last year, so various numbers in our Digital 2020 collection will not be comparable to similar data points in previous reports. App Annie reports that 6 of the world’s 10-most used non-game apps in 2019 belong to Chinese companies, while 4 of 2019’s top 10 games by monthly active users were developed by Chinese companies. The distribution of adoption across geographies suggests that economic development is not the primary determinant of ecommerce use, and that other factors are more important, such as sites that cater to the language needs and cultural preferences of local shoppers. Overview of Reddit's Global Users January 2020 DataReportal. Global Ranking of Mobile Apps by Consumer Spend January 2020 DataReportal. In 2020 it will be even more difficult for your brand to stand out unless you have a clear digital marketing strategy in the Middle East. The digital marketing world is constantly crossing newer milestones with each passing day. 5 Quick Tips for Better Digital Marketing Proposals in 2020. Overview of the Smart Home Devices Market January 2020 DataReportal. Necessary cookies are absolutely essential for the website to function properly. If we allow roughly 8 hours a day for sleep, that means we currently spend more than 40 percent of our waking lives using the internet. In this way, your audience becomes an integral part of a dynamic, two-way experience. Combined with recent data from Ericsson, these figures suggest that the average user now spends an annual average of more than US$21 per connected smartphone. Let’s finish with three top tips. In case you missed some of the most remarkable digital marketing articles from the beginning of this year, we prepared a list of “Digital Marketing Articles You Should Read In 2020”. However, it’s not just China’s ecommerce sites that are breaking through at a global level: Baidu, China’s top search engine, ranks fifth in Alexa’s latest list, and fourth in a similar ranking from SimilarWeb. For context, if that figure were applicable to the entire global internet users base, it would equate to almost 2 billion monthly active users. Travel, the largest category by online consumer spend, saw the slowest year-on-year growth amongst the categories that Statista tracks, with global annual revenues up by roughly 8 percent to reach almost US$1.19 trillion. As a marketing and communication company, we develop Augmented Reality medical apps which are an ideal tool to show the real dimensions of your technology or incorporate into medical training. Overview of Sina Weibo's Global Users January 2020 DataReportal. I have been reading several stories and predications which outline few sexy and attractive marketing technologies … Our love affair with apps shows little sign of slowing either, despite the rise of ‘progressive web apps’. Sina Weibo has also been enjoying impressive growth, with recent trends suggesting that the platform’s MAU numbers should pass the half-billion mark within the next few months. There’s lots of work to do here, and it’s work that brands can help with. Overall, GlobalWebIndex reports that search engines are the primary source of discovery for new brands and products for the world’s internet users, slightly ahead of television adverts. is still more popular than porn (spoiler alert: it still is). That means that the platform has roughly 300 million monthly active users outside of China. Average Annual Revenue Per Ecommerce Shopper for Online Consumer Goods Purchases vs. GDP Per Capita January 2020 DataReportal. More than 2 billion people have come online since the first mention of ‘The Next Billion’, but just over 40 percent of the world’s total population – roughly 3.2 billion people – remains unconnected to the internet. The full video of Simon Kemp’s presentation at the ITU’s 17th annual World Telecommunication & ICT Indicators Symposium on 01 December 2020. But how can we translate these findings into more efficient and effective plans? This presentation explores the outlook for digital marketing in 2021 and beyond, exploring key headlines, insights and trends from DataReportal’s ongoing Global Digital Reports series. This huge online shopping festival – the Chinese equivalent of Black Friday or Cyber Monday – is increasingly popular throughout Asia, so it’s perhaps not surprising that China’s ecommerce giants are becoming much more visible at a global level. More importantly, is it a sustainable solution that justifies a steep learning curve (VR, anyone?). A generally new and groundbreaking technology for marketing that appears here is block-chain technologies, but again it isn't clear how this will evolve by 2020. It\'s useful for presenting to the Board, Senior Executives and General Management to showcase your marketing plan as well as a tool for articulating a digital … Thanks to chatbots, companies promote products and services, since this virtual assistant helps to solve users’ doubts with messaging applications such as Facebook Messenger, WhatsApp, etc., or they add it to their website. In its latest list, Alexa [note: not the voice assistant] places China’s Tmall in third place in the global website rankings – that’s ahead of both Facebook and Baidu, and 10 place higher than its top Western competitor, Amazon. Channels that Introduce People to New Products and Brands January 2020 DataReportal. This website uses cookies to improve your experience while you navigate through the website. Internet Users' Concerns About How Companies User Their Data January 2020 DataReportal. But social commerce hasn’t caught on to the extent that many marketers might have hoped. 3. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. ______, Legal notice – Privacy and cookies policy – Web Map. Data from Google Trends reveals that people searched for dogs almost twice as frequently as they searched for cats in 2019. The latest data from Ericsson suggest that the world’s mobile internet users will consume more than half a trillion gigabytes of mobile data during 2020, with roughly two-thirds of that total being used to stream and download video content. First up, there’s no denying it: TikTok is big. The majority of gamers play games on their smartphones (69 percent of all internet users), but 25 percent of internet users also report playing games on dedicated gaming consoles. Mobile games are also big business, with App Annie reporting that the world’s mobile users spent more than US$65 billion on game apps and game-related in-app purchases in 2019, accounting for more than 70 percent of total consumer spend on mobile apps in the past 12 months. New data from GlobalWebIndex show that we’re using apps in almost every aspect of our lives, whether it’s staying in touch with friends and family, relaxing on the couch, managing our finances, getting fit, or even finding love. We also use third-party cookies that help us analyze and understand how you use this website. Staying on top of the latest tech trends is one of the biggest causes of stress for marketers everywhere. For reference, the average search index for ‘dog’ in 2019 was 90, compared to an average of 52 for ‘cat’. Globally, more than 5.19 billion people now use mobile phones, with user numbers up by 124 million (2.4 percent) over the past year. As a result, a balanced device strategy is still essential. Ecommerce Adoption by Country January 2020 DataReportal. Trends in user numbers reported in the company’s earnings announcements suggest that the platform should have already passed the historic 2.5 billion monthly active users (MAU) mark, and user numbers continued to grow steadily across most countries during 2019. In 2020 it will be even more difficult for your brand to stand out unless you have a clear digital marketing strategy in the Middle East. Whereas marketers use videos because they provide a huge return on investment (ROI) across many channels. More than 1 billion of these ‘unconnected’ people live in Southern Asia (31 percent of the total). Don’t just search for product-related hashtags, though. This marketing PPT set will help you turn your data into a beautiful marketing presentation fast. Digital Marketing in 2020 and beyond: Digital marketing is dynamic and updated every day. By comparing ecommerce ARPU to GDP per capita, we get a more representative perspective of the countries in which ecommerce is gaining the greatest momentum. QQ, a popular messenger platform owned by WeChat’s parent company, Tencent, currently claims the sixth spot in Alexa’s rankings. Tinder generated more revenue than any other non-game app in 2019, while the world’s lonely hearts spent a total of US$2.2 billion on all dating apps during the course of 2019 – twice as much as they spent in the same category two years ago. Meanwhile, the latest data from Statista shows that worldwide ecommerce spend grew significantly during 2019, although – as one might expect – growth rates varied by category. What’s more, with more than 50 million new users coming online for the first time in the region over the past 12 months, these audiences will play an increasingly influential role in shaping the next phase of the internet’s growth – in Asia and beyond. However, there’s still hope for cat lovers: a Google search for ‘dog’ at the start of 2020 delivered a total of 6.76 billion results, but a search for ‘cat’ returned a total of 6.82 billion. Entukei Marketing Digital Solutions Executive Jobs in Kenya -Apply by 5th September 2020 . Map of the World's Digitally Unconnected Populations January 2020 DataReportal. Thanks to social media, companies can increase sales, connect with their audience, and drive website traffic by posting the right content. Profile of Facebook's Advertising Audience by Age Group and Gender January 2020 DataReportal. Similarly, Statista reports that internet users spent more than US$83 billion on online game purchases in 2019, up roughly 5 percent year-on-year. GlobalWebIndex reports that 64 percent of internet users are worried about how companies use their data, up from 63 percent at the start of 2019. Dogs January 2020 DataReportal. Social media’s role in the purchase journey continues to expand, with 43 percent of internet users around the world aged 16 to 64 now saying that they use social networks when researching things to buy. However, 500 million of these active users – more than 60 percent of the total – live in China. Introducing a new and improved digital marketing template plan for 2020. However, it’s important to stress that the rise of voice isn’t only about the use of smart speaker devices. Para ello ha contado con el apoyo del Programa XPANDE DIGITAL de la Cámara de Comercio de Málaga. First of all, you need to set clear goals for your business and make a decision. Roughly half of the 3.7 hours that people spend using mobile phones each day is spent using social and communications apps, meaning that these platforms account for the same share of our mobile time as all of our other mobile activities put together. 3dforscience ha sido beneficiaria del Fondo Europeo de Desarrollo Regional cuyo objetivo es mejorar la competitividad de las Pymes y gracias al cual ha puesto en marcha un Plan de Marketing Digital Internacional con el objetivo de mejorar su posicionamiento online en mercados exteriores durante el año 2019 – 2020. With 92 percent of the world’s internet users now connecting via mobile devices, this figure may be lower than some might expect, but various data points reveal that computers continue to play an important role in our connected lives. However, for various reasons, marketers can’t reach all of these users using Facebook advertising, and the platform’s own self-service advertising tools indicate that the total addressable Facebook audience now stands at 1.95 billion, or roughly 80 percent of total MAUs. Some important challenges remain, however, and there’s still work to do to ensure that everyone around the world has fair and equal access to life-changing digital connectivity. Despite mobile’s ubiquity, three-quarters of internet users aged 16 to 64 still go online via laptop and desktop computers. Due to the increased importance of online marketing, Students as well as researchers need the latest and best digital marketing topics for presentation. Across mobile devices and computers, GlobalWebIndex reports that we now spend an average of 2 hours and 24 minutes per person, per day using social media, up by 2 minutes per day since this time last year. Our new Digital 2020 reports – published in partnership with We Are Social and Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. Blog posts enable a business to create a brand image as an expert and thought leader … We Are Social – “Global Statshot: Digital in Q3 2018” Digital in 2018: Q3 Global Digital Statshot … Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. In 3DforScience we specialize in graphic content for the pharma industry. Furthermore, the latest data from Statcounter reveal that roughly 53 percent of all web page requests now come from mobile phones, but that computers still account for 44 percent of the total. Paid video subscription services are popular with mobile users too. It is changing and growing continuously. But opting out of some of these cookies may have an effect on your browsing experience. Public Concerns About What's Real or Fake on the Internet January 2020 DataReportal. It’s no longer enough to watch what’s going on in your own backyard (or valley); global marketers who want to stay ahead of the curve need to broaden their horizons, and look to other parts of the world for insight and inspiration. Digital Marketing Channels PowerPoint Template. GlobalWebIndex’s latest data show that two-thirds of internet users aged 16 to 64 now watch TV content via some form of subscription service like Netflix. What is the future of marketing and what are the top digital marketing trends in 2020? It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital … The digital gender gap is also apparent in our latest social media data. As we detailed above, China’s ecommerce websites are already amongst the world’s most-visited online destinations, so it might not come as a surprise that China leads the way in GDP-adjusted ARPU rates. The company has also added a number of new countries to its advertising targeting options, resulting in a quarter-on-quarter increase in reported potential advertising reach of 12 percent between October 2019 and January 2020. My advice here is similar to the advice I shared above: take a few minutes each day to go onto public social media platforms and learn about what your audience cares about. Try to look at your ideal buyers’ perspective before determining the value of your business. We won’t share your details with anyone else.Please read our privacy policy for full details. Kinds of Online Content Consumed by Internet Users Each Month January 2020 DataReportal. Three of these apps – Tencent Video, iQiyi, and Youku – cater primarily to internet users in China, reinforcing a finding from Statista that the country’s internet users are the most willing to pay for digital content. Use of Mobile Apps by Category January 2020 DataReportal. Global Ranking of Mobile Apps by Category January 2020 DataReportal. If you’ve been online since the 90s (ahem), you may know that the internet was in fact invented to share pictures of kittens. First of all, let us tell you what a chatbot is: a chatbot is a computer application that carries out conversations with users through a predetermined scenario. But where exactly are we spending all of that social time – and just how big is TikTok? The average internet user now spends 6 hours and 43 minutes online each day. It is mandatory to procure user consent prior to running these cookies on your website. People are increasingly willing to spend money on games, too. In order to keep up the pace with the technological advancement of the latest age and enhance your business growth, you must integrate your marketing endeavours with the growing digital marketing trends in 2020. Understanding people will serve you well regardless of the latest trends in technology, fashion, or business. In particular, the latest rankings of the world’s top websites illustrate the dramatic rise of Asia’s ecommerce platforms. ^ Managing digital marketing in 2020 research report ^ The Marketing Management + Strategy Statistics You Need to Know in 2019 ^ The 2018 State of Influence 2.0: The Path Forward ^ The New … Blended behaviours such as ‘click and collect’ are on the rise, and showrooming – where consumers visit physical world stores before buying products online – is also an increasingly common practice. Qihoo 360, a Chinese internet security company that is best known for its antivirus software, popular web browser, and mobile app store, takes Alexa’s tenth spot. If your business isn’t already using video marketing, you should get … Cats also still rule Reddit, where r/cats is home to 1.70 million users, compared to 1.29 million for r/dogs. If you want to drive conversions, building a strong value proposition is crucial. Digital Marketing Channel is a famous way to … However, the number of people streaming TV content via the internet also continues to rise. There’s little doubt that many of us really are increasingly concerned about our digital privacy, but we’re also increasingly likely to adopt devices and technologies that are specifically designed to create and share even more intimate data about our lives. Video Game Use by Device January 2020 DataReportal. However, it’s worth highlighting that respondents cited frustrations with the sheer number of adverts on the internet as the primary motivation for using ad blocking tools, ahead of motivations related to privacy concerns. GlobalWebIndex reports that nearly half of all internet users aged 16 to 64 used an ad blocker in the past month, up from the 47 percent that they reported this time 12 months ago. More than 4 in 5 internet users aged 16 to 64 around the world play video games every month, which would equate to a total global gaming community of more than 3.5 billion people if we applied that figure to the total internet user population. Most Used Emoji on Twitter January 2020 DataReportal. 56 percent of adults aged 18+ around the world surveyed by The Reuters Institute for the Study of Journalism said that they were “concerned” about what is real or fake on the internet, up from 54 percent in the previous year’s study. If you want to know where you are going, first you need to understand where you came from. If you’d like to learn more about this important topic, GSMA Intelligence’s comprehensive Mobile Gender Gap Report explores many of the underlying issues and challenges in detail, while their excellent Mobile Connectivity Index offers richer perspectives at a local country level. Even more worryingly, research from GSMA Intelligence suggests that more than half of all women living in India today are unaware of the existence of mobile internet. They allow us to present information more attractively, engaging clients, and enhancing the credibility of our product. However, the data offer irrefutable evidence that hundreds of millions of people around the world already watch other people playing games each month. Countries in Africa account for 27 percent of the total, with 870 million people yet to come online across the continent as a whole. 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